Jewellery firm Pandora can be lucky charm as revenue soars

Pandora has been incredibly successful, recording revenue of 1.7bn Danish Krone (DKK) in 2007, which has now increased to over 23bn DKK.

David Holohan

From very humble beginnings in 1982, Pandora has morphed into one of the fastest-growing jewellery companies in the world. The founders began importing jewellery from Thailand and selling through a wholesale venture. The Eureka moment came in 2000 with the 'Signature bracelet' and from that point, growth rates accelerated significantly - as did the global reach of the business.

Spotting a gap in the global jewellery market, management carved out a niche business in manufacturing charms for bracelets, allowing customers to continually update their collections.