Jewellery firm Pandora can be lucky charm as revenue soars
From very humble beginnings in 1982, Pandora has morphed into one of the fastest-growing jewellery companies in the world. The founders began importing jewellery from Thailand and selling through a wholesale venture. The Eureka moment came in 2000 with the 'Signature bracelet' and from that point, growth rates accelerated significantly - as did the global reach of the business.
Spotting a gap in the global jewellery market, management carved out a niche business in manufacturing charms for bracelets, allowing customers to continually update their collections.
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